“As consumers, we have so much POWER to change the world by just being careful in what we buy.” - Emma Watson
So let’s start with the most basic question ‘what is sustainable beauty?’ In the layman language, it is using
environmentally free formulations and natural ingredients for production of the products.
Why is it so important? Simply because beauty doesn’t have to cost the Earth. Clean and sustainable beauty
products result in your and your planet’s safety. Here are some pointers you should be looking for in your
• Cruelty-Free: This basically means all your beauty or personal care products are not tested on any kind of animal.
• Non-Toxic: Your skin is capable of absorbing anywhere from 60 to 80 percent of whatever you put on it, so it's
crucial to actively avoid toxic ingredients.
Familiarize yourself with important terms such as phthalates, parabens, triclosan, formaldehyde, synthetic colors,
and chemical sunscreens. Anytime you spot these, SWITCH!
• Vegan: This means your Products are not made from any animal/animal-derived ingredients.
You can take plenty of little baby steps to make your beauty routine more eco-friendly. For example include more
of recyclable glass bottles, bamboo packaging, paper packaging & zero plastic in your beauty products.
It always starts with us. So start your hunt for clean beauty products and contribute to the sustainable beauty
movement in your own beautiful way.